My granddaughter loved it for five minutes, she loves everything for five minutes. It was relegated to live with the many other soft toys she already has. Although very soft and bright and she smiled a lot I haven’t seen her play with it at all. You really can’t tell what children’s actually want, it can be very disappointing really. But saying all this the rainbow bear is bright and colourful and very soft. Probably doesn’t need an initial she didn’t notice it. Was a bit of a failure as a present for a four year old.