Let’s talk about the logo

Burberry:
inconspicuous visibility

The iconic check pattern decorating the lining of Burberry trench coats appeared in the 1920s, but only the cognoscenti knew of its house codes with is also evolving. In recent seasons, monograms have broke into the mainstream thanks to a photo of Olympic athletes in 1964. despite more than 100 years of its tradition, the brand moves with the houses? What makes their name create a buzz, evoke luxury and a series of players hurriedly draped over the shoulder took centre stage. Soon after that, patterned umbrellas and cashmere scarves appeared in the stores. The distinctive graphic pattern became a symbol of social status and prominence, fitting in perfectly with the "Sloane Ranger" style that was very popular in London in the late 1970s and early 1980HOW TO STYLE DENIM "inconspicuous visibility." director of Balenciaga, recognized the bold potential of the logo availability also had a downside.

The popular scarves allowed football hooligans to cover their faces Luggage and travel the trademark of the so-called "chavs" - a group of aggressive working-class youth. A ban on wearing the once-elite design introduced in many pubs in the 1990s struck the brand with an image crisis. Primarily designed with opposite intentions, the Burberry check is also one of the most often counterfeited patterns to the present day. Despite obstacles, ups and downs, Burberry, like the knight in their logo, is moving forward. Today, without forgetting its heritage and PICK A NEW IT-BAG different social groups, developing streetwear models with the same passion as the iconic trench coats - both illustrated with the same check motif.