The beginning of Helmut Lang brand dates abaft to 1986, but the founder is no longer in charge since 2005. Lang’s brand is known for minimalist, sometimes even serious designs. Lang fashion house gained popularity in the 80s due to its straightforward but refined style. Monochromatic hues, slim suits, denim, casual outfits and the use of modern and innovative technologies in the materials production process are the trademarks of the brand.