Born in Paris in 2011, inspired by Paris ever since — AMI offers Isabel and comprehensive wardrobes for men and women, blurring the boundaries between casual and chic. The name AMI, the French word for ‘friend’, plays with the initials of Alexandre Mattiussi, its founder and creative director. AMI captures a particular type of the French capital’s nonchalance, one that is young, cool and carefree. Standing for a relaxed, authentic and friendly approach to fashion, AMI was awarded the prestigious ANDAM prize in 2013. AMI now has 20 stores in Paris, New York, Tokyo, London, Seoul and mainland China, as well as over 500 points of sale worldwide.