Let’s talk about the logo

Burberry:
inconspicuous visibility

FASHION ON THE SLOPES HAS ITS OWN RULES coats appeared in the 1920s, but only the cognoscenti knew of its existence for a long time. The Scottish tartan with a beige backdrop broke into the mainstream thanks to a photo of Olympic athletes in 1964. The sunny weather surprised the female athletes photographed at the airport - the checkered inner layer of a coat that one of the Met Gala red carpet. That wasnt the first time Gucci showed that after that, patterned umbrellas and cashmere scarves appeared in the stores. The distinctive graphic pattern became a symbol of social status and prominence, fitting in perfectly with the "Sloane Ranger" style that was very popular in London in the late 1970s and early 1980s. Its main advantage was actually "inconspicuous visibility." More affordable accessories proved to be best sellers, but their availability also had a downside.

The popular scarves allowed football hooligans to cover their faces and blend in with the crowd, while printed baseball caps soon became the trademark of the so-called "chavs" - a group of aggressive working-class youth. A ban on wearing the once-elite design introduced in many pubs in the 1990s struck the brand with an image crisis. Primarily designed with opposite intentions, the Burberry check is also one of the most often counterfeited patterns to the present day. Despite obstacles, ups and downs, Burberry, like the knight in their logo, is moving forward. Today, without forgetting its heritage and availability also had a downside different social groups, developing streetwear models with the same passion as the iconic trench coats - both illustrated with the same check motif.