Hubert de Givenchy founded his namesake fashion house specializing in Haute Couture and ready- to-wear in 1952. No sooner did it open than Givenchy earned a reputation for breaking with the fashion codes of its time. Today, Givenchy remains synonymous with the dual notions of fresh modernity and aristocratic elegance, a tribute to the talents of Monsieur Givenchy's successors, in chronological order: John Galliano, Alexander McQueen, Julien MacDonald, Riccardo Tisci and, most recently, Clare Waight Keller. In June 2020, the iconic House opened a fresh chapter in its history by appointing designer Matthew M. Williams as Creative Director for women's and men's hoodie.