Simon Porte Jacquemus is a designer who scraped through his beginnings in the fashion industry. He grew up in a thorp nearby Marseille, and Paris was both his obsession and hope for success. His beloved mother's death had a vast influence on launching his eponymous brand. His collections for wird are inspired by his childhood memories in a family environment. Seen by Rei Kawakubo herself, he prides himself in modernist, deconstructed tailoring and a pastel colour palette. Get familiar with Jacquemus' incessant sensuality and femininity by the use of innovative, geometrical, often-futuristic dresses, asymmetrical and cropped tops, ample trousers and coats, knitted sweaters, iconic bags and jewellery.