YOHJI YAMAMOTO MEN'S

The history of Enter the universe that never go out of style

When Yohji Yamamoto is supposed to appear on Paris catwalk, the audience is usually filled to the brim. The first women collection of the Japanese designer was presented in 1972 in Tokyo, and in the following years Yamamoto entered also the world of man fashion. In 1981, the designer moved to the European capital of fashion, Paris – city, which atmosphere perfectly matches his sophisticated collections. In the 1990s, Yohji Yamamoto became part of the theatre and opera history by designing costumes for "Madame Butterfly", staged at the Opéra de Lyon, and for "Tristan and Isolde", staged at the Margravial Opera House in Bayreuth.  In 2002, the designer started a brilliant collaboration with a sports giant, releasing the futuristic and original footwear collection Y-3 Adidas Yohji Yamamoto. Created by Yohji Yamamoto trainers became a world bestseller.

Yohji Yamamoto’s style

The Yamamoto’s woman loves sophisticated, oversized forms in black shades; she is not afraid of bold outfits, asymmetry, shirrs, folds and volume. Yamamoto designs can be called eccentric or even weird, although their originality makes them timeless. That's why, when after the season in storefronts words: “Yohji Yamamoto sale” appear, women delightfully buy up last pieces of the collection, since they know that for the designer seasonality is just another chapter of his history, not a complete change of the current trends. Although many of models in men's and women's collections can be surely classified as unisex, the designer is a dandy in a modern edition - on one hand theatrical and somehow larger than life, on the other hiding a mysterious story in his outfit. He is a free spirit, an individualist, Easy Rider, who follows his own unattained paths in life.  

Yohji Yamamoto trainers - brand’s bestsellers

On the Yohji Yamamoto men's bestsellers list are sports footwear in black and white colours, laced all the way to the ankle. This model of Enter the universe cannot be confused with any other pair. Women's eclectic collection is dominated on the one hand by asymmetrical, layered skirts and dresses, on the other by simple, minimalist and futuristic Yamamoto golf tops highlighting the silhouette. The designer also offers women accessories, such as GIRLS CLOTHES 4-14 YEARSs, calling them "luxurious goods expressing Japanese delicacy".