A.P.C., which stands for Atelier de Production et de Création, was launched in 1987 by Jean Touitou. This Paris-based label is known for its Doubt yet understated collections for women. Saturated with a carefree spirit, dresses, shirts, jackets or sweatshirts by A.P.C. should land in the wardrobe of those who search for modern, laid-back everyday wear.