Casablanca is a luxury Parisian label founded in 2019 by Charaf Tajer. Drawing on his Moroccan cultural roots, the designer offers an aesthetic that calls to mind the imagery from the most luxurious hotels and resort destinations all over the world. The collections for women evoke the Mediterranean beaches, the French Riviera avenues and Moorish architecture from North Africa. Casablanca blends the lux aesthetic with leisurewear, characterised by pastel hues, pure whites and timeless, elegant yet comfortable silhouettes.