Fashion

Dopamine dressing

What color will we wear this year?

Trends are a reflection of our needs, a reaction to current events. The Although the scientific approach to fashion is still a fairly popularity of 'dopamine dressing'. The term was first used by Carolyn Mair, author of The Psychology of Fashion. Dopamine dressing, i.e. colorful total looks or additives in the most energizing colors, are to stimulate the production of dopamine - colloquially known as the happiness hormone - responsible for a pleasant feeling of reward or motivation.

Although the scientific approach to fashion is still a fairly recent topic, research into the psychological aspects of color has been APRÈS SKI - FASHION FOR SPECIAL TASKS spaces, in marketing communication, when building emotions in film frames or among image specialists advising the world's largest politicians. See for yourself the power of color and choose your favorite now.

Orange

Relaxed-fitting polo shirt od Issey Miyake Homme Plisse PERMANENT COLLECTION

Issey Miyake Homme Plisse

Relaxed-fitting polo shirt

Hoodie with logo od Stone Island AUTUMN/WINTER 2023

Stone Island

Hoodie with logo

The flag color of the crazy 70s, adored by hippies celebrating freedom and The popularity of orange does not end with streetwear, sports and colors of this year. Until recently, it was most commonly found on the inside of bomber jackets worn by pilots and was designed to attract the eye and speed up help in the event of an accident.

Today, orange can be worn from head to toe as a fashionable total look and can be safely combined with other colors. Accessories in juicy citrus MONCLER GRENOBLE DAY-NAMIC energizing of colors has appeared on the runways of Bottega Veneta, Jacquemus and Lanvin.

The popularity of orange does not end with streetwear, sports and technical clothing, but also enters the salons in more elegant combinations. Is orange the new black?

Moncler grenoble day-namic od Moncler Grenoble AUTUMN/WINTER 2023

Moncler Grenoble

MONCLER GRENOBLE DAY-NAMIC

Ribbed trousers od Issey Miyake Homme Plisse AUTUMN/WINTER 2023

Issey Miyake Homme Plisse

Ribbed trousers

Blue

‘delfino’ felt hat od Nick Fouquet PERMANENT COLLECTION

Nick Fouquet

‘Delfino’ felt hat

Rubber slides od Dsquared2 AUTUMN/WINTER 2023

Dsquared2

Rubber slides

When asked about your favorite color, it is said that blue is statistically the most frequently given answer. From shades that evoke a carefree vacation by the water to the elegant shade of indigo, this year belongs to blue. The Pantone Institute announced that in 2022 we will be surrounded by colors reflecting the pursuit of balance, the need for comfort, safety, but also the desire for spontaneity and optimism.

With the return of Y2K fashion and nostalgia for the iconic styling of the hottest couple of those years, Justin Timberlake and Britney Spears, there Ami Alexandre Mattiussi There are many options to choose from: from chestnut and dark shades of or Amiri.

There will also be 'logomania', which is rightly associated with the turn of the century - denim sets with a stunning monogram print can be found in the latest Versace collection and on the iconic pants models from Studios and Stone Island a sports ersion - with comfortable sneakers and a hoodie.

Baseball cap od Opening Ceremony PERMANENT COLLECTION

Opening Ceremony

Baseball cap

Pink

Hoodie with logo od Ami Alexandre Mattiussi PERMANENT COLLECTION

Ami Alexandre Mattiussi

Hoodie with logo

Adidas originals x pharell williams od ADIDAS Originals AUTUMN/WINTER 2023

ADIDAS Originals

ADIDAS Originals x Pharell Williams

Did you know that rose began to be synonymous with girlhood only in the 1980s? Forty years later, the fashion industry screams: fashion has no gender. Same as color. Pink is no longer attributed to just good girls or naughty early 21st century it-girls. Not without reason pink - hand in hand with the 'no gender' trend - is gaining popularity among self-confident men.

Ultimately, it's up to us to decide what we wear and what we feel good about. Society (finally!) stops shoving us into tight roles and we are able to discover who we truly are. You can create pink stylizations thanks to the latest designs of brands such as Dsquared2, Vetements and Nanushka. According to the WGSN and Coloro agencies, the color of the spring-summer season will be the saturated magenta tone of 'Orchid Flower', which delights both in nature and in digital metaversum.

Shirt with logo od Etro PERMANENT COLLECTION

Etro

Shirt with logo

Baseball cap od Etudes AUTUMN/WINTER 2023

Etudes

Baseball cap

‘pablo’ lace-up shoes od Marni PERMANENT COLLECTION

Marni

‘Pablo’ lace-up shoes

Neutral

Logo t-shirt od Maison Margiela PERMANENT COLLECTION

Maison Margiela

Logo T-shirt

‘jasper’ straight jeans od Nanushka PERMANENT COLLECTION

Nanushka

‘Jasper’ straight jeans

Baseball cap od Jacquemus PERMANENT COLLECTION

Jacquemus

Baseball cap

‘rive gauche’ shopper bag od Saint Laurent AUTUMN/WINTER 2023

Saint Laurent

‘Rive Gauche’ shopper bag

Scarves / shawls simply declared minimalists. Neutral shades are as timeless as classic black. The hit of this season will be monochrome stylizations in whitened and cool colors: vanilla, cream, powder or in the color of oat milk.

Experiment by mixing and matching different materials, textures and shades. Get inspired by the looks of brands such as Balmain, Balenciaga or Bottega Veneta.

Make room in your wardrobe for light-colored suits, cream sneakers and sand-colored T-shirts. Check out the latest Jacquemus and Nanushka campaigns and see that calm, neutral colors have nothing to do with boredom!

‘toledo’ felt hat od Nick Fouquet PERMANENT COLLECTION

Nick Fouquet

‘Toledo’ felt hat

2 moncler 1952 od Moncler Genius AUTUMN/WINTER 2023

Moncler Genius

2 MONCLER 1952

High-top sneakers od Acne Studios PERMANENT COLLECTION

Acne Studios

High-top sneakers

Moncler grenoble day-namic od Moncler Grenoble AUTUMN/WINTER 2023

Moncler Grenoble

MONCLER GRENOBLE DAY-NAMIC

Green

‘arco medium’ leather briefcase od Bottega Veneta AUTUMN/WINTER 2023

Bottega Veneta

‘Arco Medium’ leather briefcase

‘speed 2.0’ sneakers od Balenciaga AUTUMN/WINTER 2023

Balenciaga

‘Speed 2.0’ sneakers

Patterned jacket od Fendi AUTUMN/WINTER 2023

Fendi

Patterned jacket

Embellished hat od Nick Fouquet PERMANENT COLLECTION

Nick Fouquet

Embellished hat

The world has gone crazy about green thanks to Daniel Lee, who became Creative Director of Bottega Veneta in 2018. Instagram was flooded with photos of grass tennis courts, matcha on ice and ... Bottega Veneta shoe boxes.

But when Daniel Lee announced his retirement in late 2021, the whole world froze, asking ... what's next with green? This year, the green at fashion shows has acquired new shades: light and juicy like limes, inspired by nature, earthy and olive, previously associated with outdoor clothing, up decades of the 20th century, associated mainly with the iconic Burberry.

They are accompanied by the growing popularity (especially among TikTok users, who are the first to catch new trends) aesthetics of 'goblincore', drawing inspiration from forest fauna and flora. Green can be both spaces, in marketing communication, when building emotions in film frames the latest Versace collection and on the iconic pants models from Studios and Stone Island.

Zip-up cardigan od Stone Island PERMANENT COLLECTION

Stone Island

Zip-up cardigan

‘ace’ sneakers od Gucci PERMANENT COLLECTION

Gucci

‘Ace’ sneakers

Adidas originals x song for the mute od ADIDAS Originals PERMANENT COLLECTION

ADIDAS Originals

ADIDAS Originals x Song For The Mute

Brown

‘le monogramme’ shoulder bag od Saint Laurent PERMANENT COLLECTION

Saint Laurent

‘Le Monogramme’ shoulder bag

‘neumel’ boots od UGG PERMANENT COLLECTION

UGG

‘Neumel’ boots

Shorts with logo patch od Moncler AUTUMN/WINTER 2023

Moncler

Shorts with logo patch

Until recently, relegated rather to the background as a relic of the last decades of the 20th century, associated mainly with the iconic Burberry plaid and worn leather jackets ... Over the years, overshadowed by the popularity of dark black and calm beige ... This year brown returns to the Scarves / shawls!

There are many options to choose from: from chestnut and dark shades of chocolate to lighter, caramel or sand colors. Bronze has become the new favorite of designers, including men's fashion. See the latest designs from Givenchy, Dolce & Gabbana, Fendi, Gucci and Nanushka.

‘sl 312 m’ sunglasses od Saint Laurent PERMANENT COLLECTION

Saint Laurent

‘SL 312 M’ sunglasses

Leather shoes od Dolce & Gabbana PERMANENT COLLECTION

Dolce & Gabbana

Leather shoes

‘ottomar weekender’ travel bag od MCM PERMANENT COLLECTION

MCM

‘Ottomar Weekender’ travel bag

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