When Jean Charles de Castelbajac and Giuliana Marchini Gerani instituted their brand in 1974, sportswear was not so popular as it is today. Iceberg has always moved with the times and was not afraid of challenges. That's why collections for men are abundant with athleisure pieces showboating colourful prints, patterns and overflow of logos. Not to mention pop culture graphics of Snoopy Dog and Peanuts' Charlie Brown all over the sweatshirts and tees.