This label was established by Jerry Lorenzo. The founding father of Fear of God is inspired by religious motifs, which creep into the brand's designs in the form of voluminous shapes and oversized silhouettes. The aesthetic of the collection for kids interweaves '90s grunge with the latest streetwear trends just like in the adult lines. Wardrobe staples and accessories perfectly fit in the category of elite basic wardrobe hyped by music and sports celebrities.