NBA star Austin Reaves and performance footwear brand Rigorer are set to release their first official AR1 collaboration in partnership with KICKS CREW. This collaboration marks a significant milestone in the signature AR line, which has seen a successful start since its debut in August 2023. KICKS CREW, the official and only launch partner for Rigorer and Austin Reaves, will now be the first brand to have a cobranded collaboration with Austin Reaves’ signature line.
The partnership between Rigorer, Austin Reaves, and KICKS CREW shows the changing landscape of the sneaker industry and athlete endorsements. These collaborations enhance brand visibility and sales, expand audience reach on a global level, and foster a deeper connection with fans.
“The KICKS CREW team has welcomed Rigorer and me into the crew like family, and we couldn’t have been prouder to have a partner like them that has helped us bring the AR1 to fans worldwide. This is why we chose them as our first collaboration on such an important release. The ‘17 Rings’ colorway celebrates the championships that inspire me every day and the legends behind them,” said Austin Reaves when discussing his new release.
The AR1 ‘17 Rings’ launch will mark the seventh release from Austin’s signature shoe line. This limited edition collaboration features a Lakers-inspired colorway, combining yellow and purple hues on a white base. The Lakers' championship years are highlighted on the inside of the tongue, while the shoe's medial side displays the franchise's retired jersey numbers. KICKS CREW branding is located on the heel and tongue of the shoe and can also be found on the specially designed packaging.
In addition to the release, the AR1 '17 Rings' also introduces a new and exciting giveback initiative for customers: The Hunt For The Golden Ticket. In this hunt, 17 tickets will be placed in 17 random boxes, with 2 Golden, 5 Purple Tickets, and 10 White Tickets, each offering unique prizes. The finders of the golden tickets will receive tickets to a Los Angeles Lakers game and an autographed Austin Reaves jersey. This initiative adds a new element to sneaker releases that is exciting and shows the commitment to giving back to the fans who have supported the AR signature line.
The KICKS CREW x Rigorer AR1 ‘17 Rings’ will be released at 11am ET / 8 am PT on April 6, 2024, exclusively on KICKSCREW.COM for $110 USD. Fans can sign up on the coupon once your referral has completed their first purchase for a chance to win 1 of 5 free pairs.
