The holiday season is all about giving, and we are holding our biggest giveaway with Kyrie Irving to celebrate our new partnership. Fresh off his recent brand partnership with ANTA and and his new logo, Irving has officially joined the KICKS CREW family as an investor and will hold the role of Chief Femme Officer.
As Chief Femme Officer, Kyrie Irving will pioneer a cause-driven, Femme-centric approach that goes beyond regular day-to-day business. His efforts with KICKS CREW will transcend geographical boundaries with events and initiatives worldwide. Together, we will unite people from all corners of the globe through sneakers and continue to champion accessibility for everyone.
Speaking about his investment, Irving expressed his enthusiasm for aligning with KICKS CREW's vision to empower a new generation of independent consumers and thinkers. "This is an empowerment play for my fellow entrepreneurs, artists, and athletes who have and want their independent visions and approaches celebrated. My role as Chief Femme Officer at KICKS CREW is centered around the mission of bringing all communities together through their love of sneaker culture to push forward unity and philanthropy," Irving remarked.
Our new partnership with Kyrie Irving marks a pivotal moment in the evolution of sneaker culture—a fusion of sports, art, and Femme empowerment. As Chief Femme Officer, Irving will lead a charge in championing independent visions, fostering unity, and giving back. This new partnership is not just about sneakers; it's about creating a movement that transcends boundaries, celebrates diversity, and leaves a mark on the world.
To celebrate this new partnership Kyrie Irving has chosen to kick off his annual 11 Days Of Giving Initiative with KICKS CREW. The initiative, a testament to Irving's commitment to giving back and helping people, will see the giveaway of 111 pairs of the ANTA Shock Wave 5. Kyrie Irving has been wearing the Shock Wave 5 since the NBA preseason and will continue to do so until his first signature shoe with ANTA is released in 2024. You can participate in the giveaway by signing up on the Nike Kyrie 6 GS Pool.
