Passion and ambition fuel the adidas brand - evident in this men’s adidas UK sale. On a mission to be ‘the best sports brand in the world’, expect performance-led sportswear and athleisure packed with innovation and style. Ultraboost 21 C.RDYs maximise comfort for runners with Boost cushioning, while the WinterGrip™ Rubber Outsole gets users ready for any terrain. Meanwhile, adidas Superstars are casual wear favourites - its famous shell toe and signature three stripes known by sneakerheads across the globe.
Founder Adi Dassler began his sportswear venture in 1924, starting out in his mother’s wash kitchen in Bavaria, Germany. Dassler’s mission was to create the best equipment for athletes. The 1954 World Cup became one of the first adidas milestones - and this was just the beginning. Dassler formed trusting relationships with world-class athletes. He listened to what they had to say and used their feedback to perfect the sportswear the athletes were using. Today, adidas remains deeply rooted in sport and focuses on pushing the boundaries of human capabilities. The unmistakable adidas three stripe pattern is a mark of quality and innovative design. Find it across the brand’s range.
While hailed as an icon in sportswear, it’s not all adidas is famous for. The brand has also become a legend in streetwear. Campus shoes, Trefoil bucket hats and cargo pants complete everyday looks, spotted along busy streets across the globe - and are as much a part of the brand as the familiar sportswear items.
The adidas brand is more than clothing. It’s a mindset. It’s a passion for performance. An ambition to be better. Express your purpose with adidas for men on sale at SneakersbeShops