Lacoste Box Text Crew Sweater | LACOSTE FALL/WINTER 2024: RETURN TO ROOTS

In the fall/winter season, Lacoste not only returns to the official Paris Fashion Week calendar but also to its rich, nearly century-old roots. Under the guidance of the new creative director, Pelagia Kolotouros, the beloved brand pays homage to the founder himself, while reinterpreting his legacy in the context of contemporary fashion and the most coveted current trends.

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Pelagia Kolotouros, in her remarkable debut, undeniably recalls the most significant moment in the young René Lacoste's career, when he became the winner of the Davis Cup. Inspired by his achievements as a pioneer in the world of tennis, she imbues the iconic aesthetic with a highly modern character, introducing a multitude of bold accents and modernizing the globally recognized crocodile logo.

The Greek-American designer embraces tailoring in the spirit of sporty chic. Drawing inspiration from the elegant modernism of the 1920s and 1930s, she creates a unique blend of casual fashion with preppy style, oscillating around new proportions and innovative materials. She does not limit herself to just white or the iconic green but also embraces warm terracotta shades, deep black, and blues. By initiating a contemporary dialogue between fashion, sport, and art, she offers a versatile range of designs that, beyond comfort, ensure a truly tasteful appearance.