The brand was founded by the great-grandson of one of the founders of Lacoste, André Gillier - Thierry Gillier. Established in 1997, it launched collections for children in 2004. Like the parental label, this line combines a Parisian-inspired aesthetic with British fancy and a pinch of rock 'n' roll-inspired style. Sweaters, shirts, T-shirts and accessories for boys and Rebel up to 16 years of age are made of the best quality materials and showcase playful prints and patterns.